Shan Foods Eid TVC by Showbizbuzz
"woh maula sab ki sunta hai" the new heart
touching TVC
of Shan Masala going on viral is simply so wow!!
This emotionally intense 3 minutes trip to a
world of memories, tears, many skipped heartbeats and nostalgia got over half a
million views in less then two days and 35,000 shares.
Coordinating high school student exchanges since 2003,
I can totally relate to this TVC. Its not only on Eid that we miss moms cooking
and family feast, craving for the taste and flavour from home is part of living abroad specially in countries besides
South Asia .
Shan spices has been an all time life saver and of
course help not only to overcome homesickness but also to cook traditional
Pakistani dishes for our hosts and colleagues we visit during international
travels. This new Shan TVC beutifully reflects the emotions, love, the family bonding so
specific to Pakistani values, and the food memories one associate with home all
set with a melodious sufi influenced lyrics as playback ‘maula sab ki sunta
hai’.
Cuisine are by all means number one strategy to
exchange and experience cultures. Shan spices comes handy for all my exchange
students who are teenagers. They cook a Pakistani meal on special occasions
like Eids while living with American
families and turn their moments home sickness into opportunities to share
the rich Pakistani culinary tradition and culture with the natives connecting
the world together as they connect with their homes and families . The
cool thing is those delicious Shan spice mix are found in grocery store
in almost everywhere in the world where we have even a small number of
Pakistani community and a Desi food store. Making us feel home away from home
having us enjoy the taste of home and happiness #KhushiyanChakhLo.