Tuesday, 23 June 2015

Taste of Home Away from Home

Shan Foods Eid TVC by Showbizbuzz 

"woh maula sab ki sunta hai" the new heart touching TVC of Shan Masala going on viral is simply so wow!! 

This  emotionally intense 3 minutes trip to a world of memories, tears, many skipped heartbeats and nostalgia got over half a million views in less then two days and 35,000 shares.

Coordinating high school student exchanges since 2003, I can totally relate to this TVC. Its not only on Eid that we miss moms cooking and family feast, craving for the taste and flavour from home is part of living abroad specially in countries besides South Asia . 

Shan spices has been an all time life saver and of course help not only to overcome homesickness but also to cook traditional Pakistani dishes for our hosts and colleagues we visit during international travels. This new Shan TVC beutifully reflects the  emotions, love, the family bonding so specific to Pakistani values, and the food memories one associate with home all set with a melodious sufi influenced lyrics as playback ‘maula sab ki sunta hai’.

Cuisine are by all means number one strategy to exchange and experience cultures. Shan spices comes handy for all my exchange students who are teenagers. They cook a Pakistani meal on special occasions like Eids while living with American families and turn their moments home sickness into opportunities to share the rich Pakistani culinary tradition and culture with the natives connecting the world together as they connect with their homes and families .  The cool thing is those delicious Shan spice mix are found in grocery store in almost everywhere in the world where we have even a small number of Pakistani community and a Desi food store. Making us feel home away from home having us enjoy the taste of home and happiness  #KhushiyanChakhLo. 


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